Digital Marketing Training
Digital marketing training involves the use of digital channels, platforms, and technologies to promote products, services, or brands. Moreover, it encompasses a wide array of online activities and strategies, continuously evolving alongside technological advancements. For instance, platforms like Facebook, Instagram, Twitter, LinkedIn, among others, serve as crucial mediums to connect with the target audience. In the realm of social media marketing, professionals engage in diverse activities such as creating and sharing content, actively interacting with followers, executing paid advertising campaigns, and cultivating a robust brand presence on these platforms. Furthermore, the capability to meticulously track and measure the return on investment (ROI) for different marketing activities empowers businesses with valuable insights, enabling them to assess the success and impact of their campaigns. Consequently, this data-driven approach forms the foundation for informed decision-making and strategic optimization in the ever-evolving landscape of digital marketing.
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About Digital Marketing Course at Edukators Coimbatore
The Digital Marketing Course in Coimbatore serves as a powerful tool, equipping individuals to navigate the highly competitive landscape of the digital era. Through strategic search engine optimization (SEO) and effective content marketing, coupled with the creation of a user-friendly website, this Digital Marketing Course enables institutes to significantly boost their online visibility and strengthen brand recognition. Additionally, targeted advertising is a crucial element of this Digital Marketing Course. By leveraging platforms like Google Ads and social media advertising, institutes can accurately reach their audience based on demographics, geographic location, and specific interests. Furthermore, email marketing campaigns are essential for nurturing leads and keeping prospective students engaged.
Know about Digital Marketing Course Trainers at Edukators
At Edukators, our Digital Marketing Course trainers play a crucial role in developing the skills and knowledge of aspiring professionals in the ever-evolving marketing landscape. With a deep understanding of various digital marketing strategies and tools, these trainers ensure that students gain the practical skills needed to thrive in the tech-driven marketplace. Additionally, our trainers often bring valuable industry experience and real-world insights into the classroom, offering students a mix of theoretical knowledge and hands-on applications. To enhance the practical aspect of learning, our Digital Marketing Course includes a variety of practical exercises and real-world projects. This hands-on approach allows students to apply their acquired knowledge in a simulated environment, effectively bridging the gap between theory and practice.
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Request A BatchBenefits of taking Digital Marketing Course with us!
Enrolling in the Digital Marketing Course training program at Edukators offers numerous benefits. Firstly, it equips you with essential skills to effectively navigate the ever-changing landscape of online marketing, covering key areas such as social media, search engine optimization (SEO), email marketing, and analytics. Additionally, the Digital Marketing Course extends beyond theoretical knowledge by providing hands-on experience with industry-relevant tools and platforms. This practical approach fosters a deep and applicable understanding of digital strategies, enabling you to confidently apply your skills in real-world scenarios.Furthermore, the certification earned upon completing the Digital Marketing Course enhances your marketability in the job market. It signifies your expertise in a crucial domain that is highly sought after by businesses worldwide, opening up diverse career opportunities in the competitive field of digital marketing.
Course Details
- What is Digital Marketing?
- Why Digital Marketing?
- The Fundamentals of Digital Marketing
- Components of digital marketing
- Importance Of Digital Marketing
- How did Internet Marketing work?
- Traditional Vs. Digital Marketing
- Types of Digital Marketing
- Latest Trends in Digital Marketing
- What is Internet?
- Understanding domain names & domain extensions
- Different types of websites
- Based on functionality and purpose
- Planning & Conceptualising a Website
- Booking a domain name & web hosting
- Adding domain name to web Server
- Adding webpages & content
- Adding Plugins
- Building website using CMS in Class
- Identifying objective of website
- Deciding on number of pages required
- Planning for engagement options
- Landing Pages & Optimization
- Creating blueprint of every webpage
- What is WordPress?
- Role of learning WordPress in Digital Marketing
- WordPress.com vs WordPress.org
- WordPress installation & Setup
- Creating WordPress website & blog
- Using Page builders
- WordPress Themes & Plugins
- Using WordPress for Blogging
- Building WordPress-based eCommerce sites
- Using WordPress for Different Websites
- What is keyword research?
- Why is keyword research so important in seo?
- Finding your focus keyword
- Competitor keyword research and analysis
- Search for related keywords
- Searching for long tail keywords
- Searching question keywords
- Determine the primary goals and objective of your website
- Focus on conversions
- Define key performance indicators (KPIs)
- Automate and integrate marketing processes
- Track progress and review strategy regularly
- Market research
- Keyword research and analysis
- Types of keywords
- Tools used for keyword research
- Localised keyword research
- Competitor website analysis
- Choosing right keywords to the project
- What is a lead?
- What is lead generation?
- Why do we need lead generation?
- Lead generation process
- Lead generation marketing
- Understanding lead generation for business
- Understanding landing pages
- Understanding thank-you page
- Landing page vs website
- Types of landing pages
- Reviewing landing pages created by trainees
- What is A/B testing?
- How to do A/B testing
- Selecting landing pages after A/B testing
- Converting leads into sales
- Creating lead nurturing strategy
- Understanding lead funnel
- Steps in leads nurturing
- What is SEO and why is it important?
- Working for Search Engines
- SEO Fundamentals & Concepts
- Organic and Inorganic results
- Website Indexing & Crawling
- Google processing
- Introduction to SERPs
- Understanding The SERP
- Different SEO Ranking Factors
- Understanding Google algorithm
- Technical SEO
- Local SEO
- Mobile-first SEO
- Advanced Keyword Research
- Google Search Console
- SSL Certificate & Website Security
- eCommerce SEO
- SEO Reporting
- SEO Case Studies
- 404 Not Found
- URL Optimization
- Meta Data Optimization
- Image Optimization
- Internal linking
- Domain Selection
- Hosting Selection
- Content keyword
- Content keyword optimization
- Header tags optimization
- Responsive design
- Schema.org
- Social Media connect
- Canonical Implementation
- URL canonicalization
- Landing Page optimization
- No follow and Do follow
- Creating Sitemap XML/HTML
- Robot.Txt file use and creation
- Anchor Links Optimization
- 301 Redirection
- What is OFF-Page Optimization?
- What are Backlinks?
- Why Backlinks are Important?
- How to Get Backlinks?
- Difference Between Do-Follow and No-Follow Backlinks
- What is Google Page Rank?
- How to Increase Page Rank?
- Types of Link Building
- Link Building Tips & Techniques
- White Hat Vs Black Hat SEO
- Directory Submission
- Social Bookmarking in SEO
- Do's and Dont's in Link Building
- Search Engine Submission
- Business Listing
- Article writing Submission
- Local Business Listing
- Image/Video Sharing
- What is citations?
- How to do profile link creations?
- What is infographic submission?
- What is PPT Submission?
- PDF Submission
- Forum Submission
- Press Release writing Submission
- Quora Blog
- Classified Submission
- Alexa Rank, Domain
- Authority
- Blog Commenting
- Social Media Optimization
- Guest Blogging
- RSS Feeds
- What is Social Media Optimization (SMO)?
- Why is SMO Important?
- What are the benefits of SMO?
- Software architecture of SMO
- What are the advantages of SMO?
- Introduction to Social Media Networks?
- Types Social Media Website
- Top Social Media Optimization Tools
- Creation of Social Media Calendar
- Concepts about SMO
- Facebook Optimization
- Twitter Optimization
- Instagram Optimization
- Hashtag and Mentions
- Understanding Different Social Media Platforms like Facebook, LinkedIn, Youtube, Pinterest, Google+
- Blogs for Business
- Image Optimization
- Micro Blogs for Business
- What is social media marketing (SMM)?
- Understanding the existing Social Media paradigms
- How social media is different than others?
- Facebook Optimization
- Fan Page Vs Profile Vs Group
- Facebook Analytics
- Facebook Advertising And Its Types In Detail
- Creating Advertising Campaigns,
- CPC vs CPM vs CPA
- Conversion Tracking
- Creating Facebook Page For Business
- Increasing Fans And Doing Marketing
- Facebook Advertising And Its Types In Detail
- Payment Modes
- Introduction To Twitter
- Creating Strong Profiles On Twitter
- Followers, ReTweets, Clicks, Conversions, HashTags
- LinkedIn Optimization
- What Is LinkedIn?
- Individual Profile Vs. Company Profile
- Branding On LinkedIn
- Marketing On LinkedIn Groups
- Google Plus
- Tools & Techniques
- Google Plus Groups
- Google Plus For Business
- What are Search Engines Algorithms?
- How Algorithms Work?
- Why does a Search Engine need to update its Algorithm?
- Search Engine Penalties and Recoveries
- Why does a Search Engine penalise a Website?
- How to optimise your site for Google?
- What is the Hummingbird Algorithm?
- What is Google Panda Algorithm?
- What is Google Penguin?
- What is Google EMD Update?
- How to save your site from Google Panda,Penguin and EMD Update?
- How to recover your site from Panda, Penguin and EMD
- How to optimise your site for Google Hummingbird Algorithm?
- What is google business profile? and How Does it work?
- What Are the Benefits of Google My Business?
- Know about local pack, business information and organic results
- Create a google account
- Setting up your Google Business Profile
- Choose a business type
- Know about profile verification
- Adding location, contact information, business hours, desription, photos
- Know about review in google
- Claim an Existing, Unverified Listing
- Request Access to a GBP Managed by Someone Else
- Optimize Your Google My Business Profile
- Google posts
- Importance of adding questions and answers
- Know about List More Than One Location on Google My Business Profile
- What Are Labels in GBP & Why Are They Important?
- What to Do When Your Business Category Isn’t Available on GBP
- Google recommendations
- Importance of Local Business Listings
- Lead Generating Using Google Business Profile
- Getting Organic Reviews on GBP
- Dealing with Negative & Fake Reviews
- Whats is whatsapp business?
- Difference between whatsapp and whatsapp business
- Importance of whatsapp business
- Exploring whatsapp business app
- Setting up whatsapp business app
- Whatsapp Marketing Basics
- Whatsapp Groups
- Whatsapp business using labels, catalogs, quick reply, pre-defined greetings
- Whatsapp business pinned chat, favouriting messages, away messages, custom notfications, statistics
- Customer Interaction With Interactive Buttons
- Creating an Interactive Experience on Whatsapp
- whatsapp tools
- whatsapp web
- whatsapp stories
- whatsapp strategies
- selling on whatsapp
- Advertising on whatsapp
- Broadcast messages
- Overview of Canva and its Features
- Creating a Canva Account
- Understanding the Canva Interface
- Exploring Design Types (Social Media, Presentations, Print, etc.)
- Working with Text (Adding, Editing, Formatting)
- Using Elements (Shapes, Icons, Illustrations)
- Uploading and Using Images
- Exploring Backgrounds and Templates
- Introduction to Design Principles (Balance, Contrast, Alignment, Repetition)
- Creating Effective Layouts
- Using Grids and Guides
- Aligning and Distributing Elements
- Choosing and Applying Color Schemes
- Working with Layers
- Using Transparency and Opacity
- Adding and Editing Animation
- Creating Custom Graphics with Canva Pro features
- Creating and Using Brand Kits
- Uploading and Using Brand Fonts and Colors
- Designing Consistent Branded Content
- Designing Posts, Covers, and Stories
- Creating Branded Social Media Templates
- Scheduling and Sharing to Social Media Platforms
- Designing Slides for Presentations
- Designing Business Cards, Flyers, and Brochures
- Understanding Print Settings and DPI
- Exporting Designs for Print
- Inviting Collaborators to Canva Projects
- Commenting and Reviewing Designs
- Understanding Canva Teams for Collaboration
- Designing Website Graphics
- Creating Social Media Ads
- Designing Email Headers and Graphics
- Exploring Canva Pro Features and Benefits
- Using Premium Elements and Templates
- Advanced Export Options
- Creating Animated Social Media Posts
- Adding Motion to Presentations
- Exploring Animation Effects
- Common Issues and Solutions
- Tips for Efficient Design Workflow
- Keyboard Shortcuts in Canva
- Introduction to Google Ads
- Importance of online advertising
- What is Google Ads?
- How Google Ads works
- Benefits and advantages
- Step-by-step account creation
- Account settings and preferences
- Dashboard overview
- Campaigns, Ad Groups, and Ads
- How keywords drive ads
- Types of keywords
- Types of Google ads
- Google Keyword Planner
- Other keyword research tools
- Organizing keywords
- Negative keywords
- Text ads
- Importance of Landing Pages
- Running and Optimizing Search Ads
- Running and Optimizing Display Ads
- Remarketing With Google Ads
- Running App Install Ads
- Lead Generating ads
- Proper Audience Targeting
- In-depth Optimization of Ad Groups
- Conversion Ads
- Video ads
- Shopping ads
- Display ads
- Responsive ads
- Best practices for ad copywriting
- A/B testing
- Structuring your campaigns
- Budgeting and bidding strategies
- Time and day targeting
- Geographic targeting
- Importance of conversion tracking
- Implementing tracking codes
- Linking Google Ads with Google Analytics
- Analyzing website traffic and user behavior
- Manual vs. automated bidding
- Bid adjustments
- Types of ad extensions
- Using ad extensions effectively
- Understanding Quality Score
- Improving Ad Rank
- Setting up remarketing campaigns
- Utilizing the Display Network
- Diagnosing ad performance issues
- Troubleshooting account problems
- Developing a sample campaign
- Analyzing case studies
- Profiles and Pages
- Business Categories
- Getting Assets Ready
- Creating Facebook Pages
- Page Info and Settings
- Facebook Page Custom URL
- Invite Page Likes
- Featured Video
- Pin Post and Highlights
- Scheduling Posts
- Facebook Events
- Reply and Message
- Facebook Insights Reports
- Competitor's Facebook Page
- Ban User on Facebook Page
- Connect with Twitter
- Introduction to Facebook Ads
- How does Facebook Ads Work?
- Types & Objectives of Facebook Ads
- Understanding Audience and Targeting
- Understanding Ad Placements
- How to Write Ad Copies?
- Optimizing Landing Page for Ad Relevancy
- A/B Testing
- Facebook Pixel Setup
- Facebook Analytics
- Tracking Options
- How to Run Facebook Ads the Right Way?
- Dynamic Ads
- Remarketing and Retargeting
- Lead Generation & Funnels
- Facebook Messenger Marketing
- Competitor Research and Spying
- Video Advertising using Facebook Ads
- Finding Clients for Facebook Ads Projects
- Organic v/s Paid
- Defining Ad Objective
- Performance Matrix
- Ad Components
- Designing Creative Image
- Facebook Ad Structure
- Setting Up Facebook Ad Account
- Create Ad - Targeting
- Create Ad - Budgeting
- Create Ad - Creative
- Content and CTA
- Boosting Page Posts
- Page Promotion
- Video Promotion
- Similar Ads and Audiences
- Tracking Pixels Code
- Remarketing - Website Visitors
- Custom Audiences - Look Alike
- Custom Audience - Saved Group
- Managing and Editing Ads
- Ad Reports and Ad Insights
- Billing and Account
- Facebook Business Manager
- People, Pages and Roles
- Ad Accounts Configurations
- Ad Agencies and Assigning
- Shared Login for FB Business A/c
- Power Editor - Most Advance
- Email Targeting on Facebook
- Facebook Offers
- CTA on Page
- Posts for Location
- Save Time with Third Party Tools
- Case Studies
- Practical Examples
- Introduction to Google Analytics
- How Google analytics works?
- Understanding Google analytics account structure and Insights
- Understanding Reports and Data in Google analytics
- Google Analytics for SEO
- Google Analytics for PPC
- Understanding cookie tracking
- Types of cookie tracking used by Google analytics
- Starting with Google analytics
- How to set up google analytics account
- How to add google analytics code in website
- Understanding goals and conversions
- How to setup goals
- Understanding different types of goals
- Understanding bounce & bounce rate
- Difference between exit rate & bounce rate
- How to reduce bounce rate
- How to set up funnels in goals
- Importance of funnels
- How to integrate adwords and analytics account
- Benefits of integrating adwords & analytics
- Measuring performance of marketing campaigns via Google analytics
- What is link tagging
- How to set up link tagging
- Understanding filters & segments
- How to set up filters & segments
- How to view customised reports
- Monitoring traffic sources
- Monitoring traffic behaviour taking corrective actions if required
- What is Google Webmaster Tool
- How to Setting up Tool for SEO
- Adding and Managing Assets
- What is Integrating WebMaster Tool
- What is Site Map and Site Links
- What is Search Traffic and Links
- What is Google Indexing
- Managing Crawl Errors
- Managing Security Issues
- Sitemaps
- Robots.txt and Links Removal
- HTML Suggestions
- Introduction to Google Tag Manager
- How to Set Up Google Tag Manager?
- Using Google Analytics and GTM
- Components of GTM
- Tracking of Videos, Links, Elements, Scrolls
- Tracking eCommerce Events
- Facebook Pixel and GTM
- What is Content Marketing?
- Types of Content Marketing
- Content Marketing Goals
- Content marketing 7 step strategy building process
- 18 types of content with examples
- Using Different Forms of Content
- Creating Content Marketing Strategies
- Content Marketing for Social Media
- Important Metrics to Measure in Content Marketing
- Content Marketing with Video Content
- Quora, Infographics, Niche Blogging
- Forum Marketing
- Memes, Carousels, and Podcasts
- How to write great compelling content
- Keyword research for content ideas
- Optimizing content for search engines
- Discussing authority blog
- Steps towards developing authority blog
- Ways to monetizing authority blog
- How to market your content?
- Understanding online influencers
- Benefits of YouTube Marketing
- How YouTube Works?
- Analysis of Top YouTubers
- Setting Up New YouTube Channel
- Essentials for YouTube Video Recording
- Voice and Video Editing Tips and Tools
- Adding Viral Elements to Video
- YouTube Video Uploading Checklist
- Power of YouTube Live
- How to Build and Grow YouTube Channel Organically?
- How to Earn from YouTube?
- Monetizing YouTube Channel
- YouTube Funnels
- Top YouTube Tools for Growth and Marketing
- What is App Store Optimization?
- Role of ASO
- How to Optimize Apps for App Stores?
- How to Increase App Downloads?
- On-Page and Off-Page ASO Factors
- Top App Store Optimization Tools
- Creating ASO Strategies
- Understanding Google Play Console
- Paid Campaigns for ASO
- Google Firebase and Analytics
- iOS App Store Optimization
- App Store Marketing on Facebook and Google
- App Ratings and Reviews
- What is Email Marketing, and How Does it Work?
- Challenges faced in sending bulk messages
- Types of Email Marketing-
- What is Opt-in Email marketing?
- Setting up Email Marketing account
- Best platform to do Opt-in Email Marketing
- Setting up lists & web form
- Creating a broadcast Email
- What are auto responder?
- How to do bulk Emailing?
- Top Digital Marketing Tools
- Best practices to send bulk Email
- Trick to land in inbox instead of spam folder
- Top Email Marketing Software's & a glimpse of how to use them
- Improving ROI using A/B Testing
- Extended-in-detail with Example
- Using Automation in Email Marketing
- Omni-channel Marketing
- How to Write Professional Emails?
- Important Metrics and Insights
- Call to Actions in Emails
- Email Cycles and Funnels
- Conversion Rate Optimization
- Lead Generation using Email Marketing
- Overview of Google AdWords
- Understanding inorganic search results
- Introduction to Google Adwords & PPC advertising
- Overview of Microsoft Adcenter (Bing & Yahoo)
- Setting up Google Adwords account
- Understanding Adwords account structure Campaigns, Adgroups, Ads, Keywords, etc
- Types of Advertising campaigns
- Difference between search & display campaign settings
- Understanding Adwords Algorithm
- How does Adwords rank ads
- Understanding Adwords algorithm (adrank) in detail with examples
- What is quality score
- Why quality score is important
- What is CTR?
- Why CTR is important?
- importance of CTR in optimization
- How to increase CTR
- Understanding bids
- Creating Search Campaigns
- Types of Search Campaigns
- Doing campaign level settings
- Understanding location targeting
- Different types of location targeting
- What is bidding strategy?
- What are flexible bidding strategies?
- Pros & Cons of different bid strategies
- Understanding ad-extensions
- Types of ad-extensions
- Adding ad-extensions in our campaign
- Creating adgroups
- Finding relevant adgroups options using tools
- Creating adgroups using tool
- Understanding keywords
- Finding relevant keywords
- Adding keywords in ad-group
- Using keyword planner tool
- Understanding types of keywords
- Board, Phrase, exact, synonym & negative
- Examples of types of keywords
- Pros and cons of diff. types of keyword
- Understanding ad metrics
- Display & destination URL
- How to write a compelling ad copy
- Best & worst examples of ads Creating ads
- What is conversion tracking?
- Why is it important
- How to set up conversion tracking
- Adding tracking code in your website
- Checking conversion stats
- Optimizing Search Campaigns
- How to optimize campaigns at the time of
- creation?
- Optimizing campaign via adgroups
- Importance of quality score in optimization
- How to increase quality score
- Importance of negative keywords in optimization
- Evaluating campaign stats
- Optimizing with conversion report
- Optimizing with keywords
- Optimizing performing keywords
- Optimizing non performing keywords
- How to decrease CPC
- Analyzing your competitors
- performance
- Creating Display Campaign
- Types of display campaigns
- Ad-scheduling
- Ad-delivery
- Creating text ads
- Creating banner ads using tools
- Uploading banner ads
- Optimizing Display Campaign
- What is remarketing?
- Setting up remarketing campaign
- Creating Remarketing lists
- What is Online Advertising?
- Types of Online Advertising
- Display Advertising
- Banner ads
- Rich Media ads
- Pop ups and Pop under ads
- Contextual advertising
- In Text ads
- In Image ads
- In video ads
- In page ads
- What are Payment Modules?
- Companies that provide online advertising solution
- Tracking & Measuring ROI of online adv.
- Assignment on allocating funds to various
- Different Online advertising platforms
- Creating Banner Ads Using Tools
Requirements
Job Opportunities for Digital Marketing
Digital marketing is a dynamic field offering a wide range of job opportunities across various industries. Here are some common job roles and career paths within a Digital Marketing Course:
- Digital Marketing Specialist / Manager
- Search Engine Optimization (SEO) Specialist / Manager
- Social Media Manager
- Content Marketing Manager / Strategist
- Email Marketing Specialist / Manager
- Digital Advertising Specialist / Manager
- Web Analytics Specialist
- Social Media Influencer Manager
- Marketing Automation Specialist
- Digital Marketing Consultant
FAQs About the Digital Marketing Course at Edukators in Coimbatore
A Digital Marketing Course covers the use of online channels and platforms to promote products or services. It’s essential because it enables businesses to reach a broader audience, boost brand visibility, and engage with customers in the digital space.
A Digital Marketing Course typically covers various aspects, including social media marketing, SEO, content marketing, email marketing, analytics, and online advertising. Additionally, you’ll gain practical skills using relevant tools and platforms.
In a Digital Marketing Course, continuous learning is crucial. Firstly, following industry blogs, attending webinars, and engaging in online communities will help you stay informed about the latest trends and updates.
Anyone interested in marketing, business development, or enhancing their online presence can benefit from a Digital Marketing Course. Additionally, this course is ideal for beginners, entrepreneurs, students, and marketing professionals looking to upskill.
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